THE HIGHEST ROI BUSINESS HACK ANYONE CAN IMPLEMENT. It's not #TESTIMONIALS. Too easy to manipulate. It's not #FACEBOOK_MARKETING. A black art :) It's not #REFERRAL_MARKETING. Getting warmer It's not #INFLUENCER_MARKETING. Won't work if your business model is flawed. Drum roll....Ask for and make it easy to give anonymous feedback. Most of us are genuine spirited and only offer feedback when we've had an extreme experience (good/bad). The value to a business is the feedback in between. 'The service was a little perfunctory.' (probably won't come back implied but not stated) 'The price point was a little higher than the value received.' 'The backend service was less than expected.' The anonymity component is crucial. If I ask you for feedback I'm probably hoping for validation/praise, consequently we ask the wrong clients (the happy ones) for feedback. Keep the response space short - just a line or two from e
How important is TALENT to your success? In my field of sporting endeavour I was 9% deficient of the Usain Bolt's of the world and no amount of hard work would compensate. That 9% really mattered. In non physical pursuits such as the business arena we ply our respective trades the talent gene plays a lesser role. Let's play the "in a parallel universe" game. In this Universe you can do whatever you choose to but 25% better, faster. What's your #1 12 month goal? In this world It can be done in 8 months. What's your personal/business financial target for 12 months? Multiply it by 25%. Your current workload can achieve the same results in 25% less time. Let's return from this great alternate reality. It's unlikely we have an IQ 25% lower than the smartest peers in our world, yet some are outperforming us tenfold, perhaps a hundredfold. It's unlikely that you earn 5% of the richest business player in your city, are they really 20 times mor